Years
in partnership: 7
Rock of Ages faced a unique challenge when they contacted us in the spring
of 1999. As the
country’s leading producer of dimensional stone with quarries throughout
North America,
ROA had decided to change the way they distributed and sold their products.
They needed
a marketing strategy, repositioning and an advertising program to make this
transition
successful. We developed a marketing plan and implemented the campaign in
trade
advertising, collateral, video, CD-ROM and internet.
Our efforts have resulted in nearly 40%
growth in national & international sales to date.
“ The Imagination Company has been responsive to
our needs which include exceptional
creativity at a substantial cost savings from previous agencies we have contracted
with.
Their marketing expertise has increased our sales dramatically while also
increasing the
awareness and reputation of our products.”
—Bob Campo, Director of Sales, Rock of Ages
